Privacy Policy

1. Introduction

Apt Care ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our care management platform and related services.

2. Information We Collect

2.1 Personal Information

We collect the following types of personal information:

• Name, contact details, and identification information
• Date of birth and NHS numbers
• Address and location information
• Emergency contact details
• Healthcare provider information (GP, pharmacy, social worker)
• Medical history and health-related information
• Medication lists and administration records
• Care needs and preferences
• Risk assessments and safety information
• Visit schedules and care delivery records
• Incident reports and documentation

2.2 Technical Information

We also collect technical information including:

• IP addresses and device information
• GPS location data for visit verification
• Usage analytics and platform interactions
• Mobile app usage data
• System logs and error reports

3. How We Use Your Information

We use your information for the following purposes:

• Providing and managing care services
• Scheduling and tracking care visits
• Managing medication administration
• Creating and maintaining care plans
• Reporting incidents and safety concerns
• Generating invoices and financial records
• Sending notifications and alerts
• Ensuring compliance with healthcare regulations
• Improving our services and platform
• Providing customer support

4. Legal Basis for Processing

We process your personal information based on the following legal grounds:

• Consent: Where you have provided explicit consent
• Contract: To fulfill our contractual obligations
• Legal Obligation: To comply with healthcare regulations
• Vital Interests: To protect health and safety
• Legitimate Interest: To provide and improve our services

5. Information Sharing and Disclosure

We may share your information with:

• Care providers and staff involved in your care
• Healthcare professionals (GPs, pharmacists, social workers)
• Emergency services when required
• Regulatory bodies for compliance purposes
• Service providers who assist in platform operations
• Legal authorities when required by law

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of data in transit and at rest
• Secure access controls and authentication
• Regular security audits and assessments
• Staff training on data protection
• Incident response procedures
• Backup and disaster recovery systems

7. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Healthcare records are typically retained for 8 years or as required by healthcare regulations.

8. Your Rights

You have the following rights regarding your personal information:

• Access: Request a copy of your personal information
• Rectification: Correct inaccurate or incomplete information
• Erasure: Request deletion of your information (subject to legal requirements)
• Portability: Receive your data in a structured format
• Objection: Object to certain processing activities
• Restriction: Limit how we process your information
• Withdraw Consent: Withdraw consent where processing is based on consent

9. Cookies and Tracking

We use cookies and similar technologies to enhance your experience, analyze usage, and provide personalized content. You can control cookie settings through your browser preferences.

10. International Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.

11. Children's Privacy

Our services are not intended for children under 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected such information, we will take steps to delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website and updating the "Last updated" date.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

14. Complaints

You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your personal information in accordance with data protection laws.